These are the kind of jams that rule the public transport industry when students are traveling to or from school. Some Matatus have even upgraded they have screens that showcase those jams. The students are entertained by some nyash endowed ladies who vixen those jams naked.
During this short school holiday, I have been forced to listen to these jams as teens were around and they would blast their houses when parents leave. That's how I have been able to know about these vulgar jams that are very appealing to our teens.
I somehow decided to really internalize the messages of these vulgar popular jams. I have realized there's nothing like talent in them.
Just a person with audacity to be vulgar getting to a studio. Then a multimedia university graduate adds some beats and Voila , we call someone an artist. The vulgar fellow masquerading as an artist gains more popularity when they use the best cameras that show the shiny nyash of the vixens. Slimy nyash that looks like they can slide a blind fly trying to pass by.
As a literature scholar. There's a lot that makes up works of art. Which i really don't find in some of these jams we have glorified as a society.
I have also realized that the vulgar jams kill any slight opportunity for real talent to trend. A talented musician with a heavenly voice will release a song. We won't even like leave alone subscribing to their channel.
Wait until a vulgar jam is out. 2 million views in 24 hours.
I have watched America got talent and Britain got talent and have witnessed real talent. Artists with great voices that move the audience to tears. Without using some ear blasting beats. Just voice and well composed music genres.
No wonder so many African talented youngsters wish to find their Way to the likes of America's got talent. Their talent can be appreciated there. But not here. Here, we glorify unconventional and vulgar language.
Then entertain our teens with these vulgar jams that teach them very unconventional lessons. When we glorify a song that glorifies promiscuity, what are we telling these teens??
That all girls need to do is to pass through school not to care about education because someone's father will sponsor their lifestyle. That our boys should grow up to be wababas. That girls should only Focus on growing nyash because it will make them trend.
I have nothing against these content creators who create vulgar music. It's a capitalist economy. They have studied the market and have realized vulgar music will give them views. Then they will earn. Big brands will hire them to market their products. What would make such a creator not to keep creating vulgar music?? It's paying. Because us the target audience will consume immediately.
It's a business and everyone is free to make money the best way they know how. It's a Free market economy. We own the means of production. And learning the market trends is what makes a business person successful.
My concern is about children as usual. Five year olds have the audacity to tell parents sipangwingwi because a jam has taught them that. you will see a five year old coming from a schools fun day and the music that was being played in that school was "sisi ni walevi" seriously? Even pre schools??
So as parents, there's a saying that goes , by beholding you become changed. Your child is sorounded by these vulgar productions. In the apartments, public transport, school fun days. Even in supermarkets , amusement parks. Literally everywhere. Don't you think these jams will change your child??
How are we guiding children who have already memorized they are "walevi" . How do you teach them about drug abuse?? How do you teach them about relationships when they have memorized "wako sawa na wababa mtu akaskie vibaya nahuko"
Parents are you really taking time to discuss with your kids about these vulgar productions?? Because they will continue being produced. There's nothing we can do as a society. The artists are paying tax with these productions. So the parent has all the responsibility to guide their children.
Before you get excited as a parent that your kid can dance to a popular jam, think about the message they have internalized. Then guide them accordingly.
Otherwise , our children and teens will continue surprising us.
Think about it parents.
© Joyce Mwai
Writer/ Teenagers Mentor/ Parenting Coach
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